News

(25 April, 2013-Wuhan) Initiated by New World China Land Limited (“NWCL”; Hong Kong Stock Code: 917) Wuhan regional company and jointly formulated by Chow Tai Fook,  New World Development Store, New World Hotel and Wuhan K11, the “Quality Life” Union was officially presented, and the launching ceremony was held in Wuhan New World Hotel. Guests from New World China Land headquarters, regional company in Wuhan, Wuhan New World Hotel, Chow Tai Fook, New World Development Store and K11 were all presented. 

“Quality Life” Union is an exclusive network Platform of multi-industry interaction gathering real estate, jewels, hotels, general merchandise and catering, etc., which releases timely the latest, most complete and favorable authoritative information of Chow Tai Fook and New World Group. Members can enjoy the one-stop exclusive services of shopping and recreation, dining and entertainment, as well as Living and property purchasing, and participate in the abundant on-line and off-line interactive activities. 

Moreover, “Quality Life” Union for the first time presented the “NWCL Coin Reward Mechanism”, which subverted the traditional marketing mode. It is stipulated in this mechanism that anyone who consumes or participates in Chow Tai Fook and the subsidiaries of New World Group in Wuhan can gain the internet universal virtual currency named “NWCL Coin”. Customers can freely exchange their “NWCL Coins” to gifts offered by the five companies in the “NWCL On-line Mart”, and the five companies will also offer the exclusive privileges that enable customers to make choice freely according to their own demands, which help customers enjoy the most favorable, convenient and considerate cross-border net services offered by the five companies.  

Website of “Quality Life” Union”: club.nwclwh.com