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(20 November 2015, Guangzhou) New World China Land Limited (“NWCL”; Hong Kong Stock Code: 00917) launched “The Smile Cookies Event” in Southern China region and won  the “Mobile Awards 2015 - Interactive Experience – Bronze” organised by NetEase, School of Journalism and Communication of Peking University and 17emarketing.com with the charitable event 

“The Smile Cookies Event” was  jointly organised by NWCL Southern China Volunteer Team, Guangzhou Gold Ribbon Special Children Parents Centre and Guangzhou Huiling Emmaus Bakery in early 2015. Participants drew smiles on cookies, which were then baked by the mentally retarded people at the Guangzhou Huiling Emmaus Bakery for a charitable cookie sale. All proceeds from the cookie sale were donated to the Guangzhou Gold Ribbon Special Children Parents Centre to help children diagnosed with cancer. The event had successfully drawn attention of over 10,000 people on WeChat and raised RMB15,000 in total.