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Sponsored and organised by New World China Land Limited ("New World China Land"; Stock Code: 917.HK) and   New World Development Company Limited (“New World Group” or “the Group”; Stock Code: 17.HK), the first Qianhai – Shenzhen – Hong Kong Athletics Carnival was held in Qianhai, Shenzhen, on 24 January 2015, drawing over 3,000 people for sports and cultural exchange. Officiating guests at the opening ceremony were He Zijun, Party Committee Secretary of The Institution and Deputy Director-General of Qianhai Authority, Adrian Cheng, Executive Director and Joint General Manager of New World Group, and Gary Chen, Executive Director and Joint General Manager of New World Group, and Lynda Ngan, Executive Director of New World China Land Limited. 

Adrian Cheng said: “Qianhai has recently become a free trade zone that enhances financial cooperation between Guangdong and Hong Kong, and through organising this event, the Group hopes to promote exchange between Shenzhen and Hong Kong. Tapping into the trend of Hong Kong-Shenzhen cooperation, the Group’s development projects in Shenzhen are in the pipeline. The Group is also poised to seize business opportunities in the Pearl River Delta region arising from the integration of Guangzhou and Foshan. New World China Land Limited, a subsidiary of the New World Group, is our property development arm in Mainland China. It has started to gain a foothold in the mainland property market in the 1980s. Adopting a multi-pronged approach in the South China region, it boasts a landmark property portfolio spanning Guangzhou, Guiyang, Haikou, Huizhou, Zhuhai, Zhaoqing and Foshan.” 

New World China Land, the flagship Mainland China property arm of New World Group, currently focuses its Shenzhen property development in Yantian, including The Hillswood, the third phase of Yantian Yishan Garden, and New World Signature Hill, a high-end villa project located at Jiangangshan Peak. New World Signature Hill benefits from Qianhai’s booming development and offers panoramic view of the six surrounding scenic mountains like Jiangangshan, Dajingshan, and Zisongshan etc. This high-end villa project is expected to be launched for sale in mid-2015. With sustainable development incorporated into its design and operation, The Hillswood is well poised to be a pilot sustainable development community in Shenzhen. 

Organising a Mainland-Hong Kong marathon in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone for the first time, New World China Land invited participants from 60-plus corporations, including subsidiaries of New World Group, NWS Holdings Limited, New World Department Store China Limited, as well as sister company Chow Tai Fook Jewellery and other business partners to take part in this event.