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(28 March 2015, Hong Kong) New World China Land Limited (“NWCL” or the “Group”; Stock Code: 917. HK), together with its nearly 50 properties spanning 24 cities in Mainland China, has fully supported the Earth Hour Campaign organised by World Wide Fund (WWF) for seven consecutive years. NWCL joined hands with over 100 million people around the world to turn off non-essential lights for one hour at 8:30 p.m. on 28 March 2015 and demonstrated its dedication to environmental protection. 

Apart from turning off illumination and landscape lighting including neon lights of its commercial property buildings for one hour during the campaign, NWCL also encouraged its employees, over 100,000 property owners and tenants to support and participate in the event. On 28 March 2015, NWCL’s properties including well-known landmarks such as Beijing New World Center, Shanghai Hong Kong New World Tower, Wuhan New World Center, Dalian Manhattan Tower, and several large-scale residential projects such as Shenyang New World Garden, Chengdu New World Riverside, and Guangzhou Central Park-view joined the campaign. In addition, Hong Kong Convention and Exhibition Centre, Avenue of Stars, Hong Kong K11 Art Mall, etc. which are under the management of New World Group also participated in this meaningful campaign. 

The theme of the Earth Hour 2015 in China is “Switch off, Blue on” which focuses on the global climate change and severe atmospheric pollution arising from overuse of fossil energy and promoting renewable energy. On 28 March 2015, New World China Land also organised sustainable activities such as exhibition of  renewable energy, low carbon walk, unplugged concert, etc. in its various communities. Members of the New World Volunteer Team also promoted “Switch off, Blue on” in their own communities and called for joint effort in environmental protection. 

NWCL has long been dedicated to the sustainable development of the climate, environment and society. In 2015, it issued the New Green Building Standard and popularised the Standard in its projects, aiming to urge the contractors to build green construction sites and encourage the employees to create green office environment. It also supported activities in relation to education, sports, culture and art via diversified initiatives. At present, nine property projects of the Group have attained the LEED Gold Certification or Pre-certification from the US Green Building Council. In December 2014, NWCL published its first sustainability report which is the first sustainability report produced by a property developer operating in Mainland China in compliance with the most updated G4 Sustainability Reporting Guidelines of the Global Reporting Initiative (GRI). 

Earth Hour is the one of the largest environmental campaigns initiated by WWF in Sydney, Australia in 2007. The campaign is held worldwide to encourage the public to turn off their non-essential lights from 8:30 p.m. to 9:30 p.m. on the last Saturday of March, and it aims at advocating more environmental protection ideas via the lights-off action and mobilising the public to make efforts to change the global climate. Currently, the campaign has been accepted by 7,000 cities in 162 countries and regions around the world, and become one of the world’s largest environmental protection campaigns in terms of participation scale.